Trulia Launches Mobile Ads for Real Estate Agents

Agents can buy Zip code-targeted placements in its mobile app and website.

Real estate listings site Trulia is taking its ads mobile. The site is offering real estate agents a limited number of Zip code-targeted placements in its mobile app and website. The idea is to help local agents reach people when they are checking out neighborhoods and searching for nearby homes for sale on their mobile devices.

“Homebuyers using our mobile app are really at a different stage of the process,” said Stephen Rossi, Trulia’s director of marketing. “They are more likely to seek out a real estate agent and ask for their help,” when they’re visiting a neighborhood they might like to call home.

Display ads featuring agents are aimed based on location, appearing when people search for home listings. They can click to call the agent or fill out a form to get in touch directly through the ad, or click to view listings from the agent. For each Zip code, Trulia offers five ad placements, and agents can purchase one or more of those five chunks of impressions on a monthly basis.

trulia-mobileadAccording to Rossi, Trulia experiences a surge in mobile search traffic on the weekends, when people have time to visit places where they’re looking for homes. “Overall we see 30 to 35 percent of our overall search traffic on mobile during the weekends,” he said, noting that during certain hours on weekends “mobile traffic actually exceeds our web traffic.”

The ads are priced according to the popularity of each market; the higher the demand, the higher the ad cost, said Rossi. “Areas more in demand are areas where homes are selling quickly or there are a lot of real estate agents,” he said. The ads include the agent’s photo and contact information.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource