Home  › Social › Social Media

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

  |  May 3, 2012   |  Comments

Ashton Kutcher-played character drew racism charges on Twitter yesterday.

popchips-kutcherPop Chips marketers have not completely removed "Raj" - a South Asian character played in brown-face by actor Ashton Kutcher - from the Internet. If their intention was to erase the character that drew racism charges on Twitter yesterday and elicited an apology from their CEO, they evidently forgot about a video still live on Facebook and YouTube.

Pop Chips recently unveiled a number spots where Kutcher plays four characters, parodying dating site videos. While the brand took down the individual "Raj" video on YouTube, it has left up a one-minute, 38-second spot that combines all of the characters on the video site and Facebook. Raj is the first character seen in the spot, and makes a later appearance in the video.

The San Francisco-based company's PR agency did not respond to questions about the video this morning. ClickZ called and emailed its East Coast reps about the situation.

And even though Keith Belling, Pop Chips CEO, apologized on the company’s blog yesterday, the Raj video is still being promotionally employed. Belling wrote, "i take full responsibility and apologize to anyone we offended."

Meanwhile, Kutcher - the star of CBS' "Two And A Half Men" - tweeted out each of the character videos yesterday, minus Raj.


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.