Home  › Marketing › Strategies
jonathan-nelson

Digital Mad Men: A ClickZ Series

  |  May 3, 2012   |  Comments

The Digital Mad Men and Women of the '90s reigned during the Internet revolution.

The Mad Men of the 1960s had their martinis, Lucky Strike cigarettes and expensive suits. They were kings of an era when Madison Avenue advertising was a glamorous, creative business to aspire to. The Digital Mad Men, and Women, of the 1990s reigned over another revolutionary era for the ad business - the advent of the Internet.

The invention of online marketing via the Net was also creative, exciting and glamorous - at least from the outside. Instead of custom-tailored suits, the young digital players had high-end computers, they dressed like teenagers and labored in messy offices filled with toys. They were driven, smart and fascinating to the outside world.

As the decade wore on, leaders of industry came knocking at their doors and money flowed like water. Then we all know what happened - things went bust. But from around 1992-1999, it was the era of a lifetime, a transformative cluster of years that reshaped communications and our lives.

Here at ClickZ, in the spirit of Don Draper, we wanted to revisit the incredible times of the Digital Mad Men - and Women. And the best way to do it is to listen to the people who were there.

Digital Mad Man: Jonathan Nelson, Organic
The first of a series on the men and women of the '90s who started the digital ad revolution.

Digital Mad Man: Modem Media Founder G.M. O'Connell
O'Connell and fellow Modem founders were the "preppies of Fairfield County."

Digital Mad Man: Razorfish Co-founder Jeffery Dachis
The third in a series on the early days of dot-com boom days of digital agencies.

Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Finch felt like "god's messenger" of digital measurement and data.

Digital Mad Woman: Omnicom Managing Director Felice Kincannon
The "broad" from New York straddled the traditional and Internet agency worlds.

Digital Mad Man: Beyond Interactive Partner Matt Day
A San Francisco expansion leads to acquisition for one of the first banner ad firms.

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed"
How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive.

Digital Mad Man: 'You Don't Know Jack' Founder Harry Gottlieb
How one of the first interactive products came to take the mass market by storm.

Digital Mad Woman: Winkler Founder Agnieszka Winkler
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Joan Voight is a Contributing Editor to ClickZ. Based in the San Francisco Bay Area, she has covered online and offline media, marketing and advertising since the mid-1990s for several business publications. She spent nine years at Adweek magazine, where she was San Francisco bureau chief, national senior writer and contributing reporter.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...