Home  › Social › Social Commerce
macy-s-offer

Facebook 'Offers' Goes National

  |  May 3, 2012   |  Comments

Digital giant says all businesses in the United States can now test its free deals platform.

Facebook is rolling out its Offers marketing platform to local businesses in the United States, the digital giant announced today. Before, Offers - which competes with Google's platform by the same name, Groupon, and LivingSocial - had been available to a limited number of test partners in the U.S. during the last four months. They included Macy's, Walgreens, Old Navy, and others.

macy-s-offerA Facebook rep said any U.S. business on Facebook could now run an Offer free of charge on the self-service platform. Unlike Groupon, LivingSocial, and Google Offers, Facebook won't take a sales cut for redeemed vouchers. The deals will be distributed to an advertiser's likes/fans in the news feed on the social site. When a Facebook user claims an Offer, his or her friends will see an ad in their news feed. The action will also post to a user's Timeline.

Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based firm. It says the program is still in beta mode.

Last month, CEO Mark Zuckerberg's company started allowing marketers in Turkey, Australia, New Zealand, Japan, and Singapore to test the deals-based product.

The Offers rollout for merchants, along with the company's recent purchase of local marketing platform TagTile, demonstrates that pre-IPO Facebook is extremely focused not only on global expansion but also the local front.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...