Home  › Media › Mobile
verizon

AKQA Reels In Verizon Wireless Digital Account

  |  May 8, 2012   |  Comments

AKQA beat out Moxie, R/GA, SapientNitro, and others.

AKQA has won the Verizon Wireless digital marketing account, which has been in review since January. AKQA said its duties will also include digital assignments such as e-commerce, business-to-business, mobile interface design and in-store digital experiences.

According to an AdAge story, the account is worth $10 million, and AKQA beat SapientNitro, Publicis Groupe's Denuo, Interpublic's Huge, and incumbents R/GA and Moxie.

R/GA will continue to perform digital marketing for Verizon property Fios, according to the article. A Moxie spokeswoman told ClickZ Friday that the Atlanta-based agency will continue to work with Verizon on social, B2B, value, eCRM, and media segments.*

The competitive agency review suggests that Verizon, one of the biggest U.S. advertisers across media, deems digital marketing to be worth the same kind of scrutiny that it gives traditional channels. The brand's certainly been active in emerging media. As one example, for both the Verizon and Verizon Wireless brands, the New York-based company has repeatedly purchased Twitter's Promoted Trends to push new products or services. Twitter says it charges $120,000 per day for the ad unit.

AKQA said it will lean on its New York office to handle the account. And for the second year in a row, the 11-year-old digital shop is hiring 100 new staffers, entailing technologists, strategists, and creatives. The new staff will be based in its three U.S. offices, including San Francisco and Washington, D.C.

*This article has been updated; a previous version did not include Moxie's statement about its role in future campaigns.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs