Home  › Social › Social Media
facebook-highlightedpost2

Will Facebook Users Pony Up For Post Position?

  |  May 11, 2012   |  Comments

Digital giant runs small test to see if users will pay $2 to promote a post.

Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social site.

First reported by InsideFacebook.com on Friday morning, a Facebook rep later confirmed the development with ClickZ. "This particular test is simply to gauge people's interest in this method of sharing with their friends," spokesperson Alex Hollander wrote in an email.

According to InsideFacebook, part of the small test is occurring in New Zealand. Its sources have apparently viewed user posts placed atop news feeds marked "Highlighted." Pricing ranges from free to $2, InsideFacebook.com reported. Users can pay with a credit or debit card, PayPal, or Facebook Credits.

What kinds of Facebook users might pay to advance their posts? Perhaps musicians with gigs coming up or journalists with breaking news stories or authors trying to push a public reading.

facebook-highlightedpost2

"The end user may well find it to be a very useful tool to gain visibility for messages that are important to them, and rise above the huge volume of comments that flow through the news feed," said Ethan Hays, search director at New York ad agency Gyro. "From Facebook's perspective, it's simply another advertising product and, a potentially a very lucrative one."

The development aligns interestingly with Facebook's IPO, which reportedly will come on May 18. While potential investors in the Menlo, CA-based digital giant aren't worried about its audience prowess, some are concerned about the company's ability to monetize.

"If I were an investor in Facebook, I'd be upset if they weren't building and testing products like this," Hays added. "Testing out incremental, non-invasive ad products is to be expected of a company like Facebook, whose core product is a technology-based marketing platform. "

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...