scottthompson-0061

Yahoo's Scott Thompson Resigns

  |  May 13, 2012   |  Comments

CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.

Yahoo announced on Sunday that CEO Scott Thompson stepped down, only four months into a tenure that appeared dedicated to improving the Internet company's stature as an ad platform. While the company cited "personal reasons," a resume discrepancy that emerged late last week seemed to be at the center of his abrupt departure.

scottthompson-0061Thompson's resume, at one point, wrongly stated he had received an accounting and computer science degree from Stonehill College in 1979; he in fact only received a degree in accounting. Third Point, a Yahoo investor, brought the error to light and its CEO Daniel Loeb wrote that Thompson had "embellished his academic credentials."

The 54-year-old later apologized, but it appears to have been too little, too late, as Yahoo's board moved on Sunday by naming Ross Levinsohn interim CEO. And Fred Amoroso will replace Roy Bostock as board chairman, the Sunnyvale, CA-based company announced.

For advertisers curious about whether Thompson could return Yahoo to past glory, it seems now that they'll never know. During the two earnings calls in his short tenure, Thompson emphasized how he'd personally speak with brands and agencies to improve their ad campaigns.

"We are not going to be satisfied until we are taking [ad] share," the then-CEO said, less than one month ago while addressing Q1 2012 numbers. Thompson, at the time, wanted marketers to know that he planned to focus on bringing "the best return on their advertising spend. And frankly we got a long ways to go."

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...