FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
Branded humor, since Orbit partnered with actors Jason Bateman and Will Arnett two years ago, has received significant industry attention. According to comedians speaking at Internet Week in New York today, there's still money being thrown at the marketing niche, with new campaigns on the way from Butterfinger and Toyota. Though business is better for some than others, the comics explained.
"A year ago, I was getting asked to do a lot of it, but not anymore," said Seth Herzog, who's appeared on Conan O'Brien and Jimmy Fallon's late night talk shows and various TV spots. Herzog and his fellow panelists took a couple of minutes to chat with ClickZ after their event.
Billy Eichner (above), creator of "Billy on the Street," a FunnyOrDie.com segment that's now a cable TV show, gave a different assessment. He pointed to a new FunnyOrDie.com series he's working on with Butterfinger as an example that branded humor is still being tested. "Maybe there's not a lot, but there's still a healthy amount of it going on," Eichner said.
Patrick Cassels, a writer with CollegeHumor.com, essentially agreed with Eichner, mentioning how he recently worked with Toyota on an upcoming "Car Talk" series for the 2013 Prius. "I think clients are still asking for branded content," he said. "It doesn't seem to slowing down. We are still writing it and producing it, as of this week anyway."
Here are other interesting items the panel discussed in Manhattan's SoHo neighborhood this morning:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT