Home  › Media › Mobile

Adobe Tool Eases iPhone Content, Social Sharing

  |  May 15, 2012   |  Comments

Condé Nast and Wenner Media have tested.

Adobe has updated its Digital Publishing Suite to make it easier for publishers and brand managers to distribute their content on Apple's iPhone and iPod Touch devices.

The tool, if it works as promised, will be welcome by designers using Adobe's Creative Suite. Previously, designers could not easily take materials designed in CS and convert them for use on the iPhone or iPod touch. Condé Nast has tested The New Yorker using the application, according to Adobe.

At Adobe's annual Digital Publishing Summit today, the software maker also introduced social sharing features that permit readers and customers to easily share articles on Facebook, Twitter, and via email. The tool gives publishers or brand content managers the ability to configure articles available for sharing, choose social media channels in which they can be shared, and set a limit on the amount of content that can be shared free of charge.

The tool also gives publishers control over whether an advertisement can be shared. "Publishers could choose to make an advertisement 'unprotected' (most likely as part of a shared article) if they had an agreement with the brand advertisers. Within the Folio Producer Service, production staff can protect/unprotect articles and advertisements. Unprotected means the advertisement can be shared through Facebook, Twitter, and email," a spokeswoman said in an email interview. 

Wenner Media's Us Weekly has tested the social sharing applications for the iPad, according to Adobe. The application will be available for download May 17 in the Apple Newsstand.

An Adobe spokesman said publishers can create interactive overlays that support video, audio, pan and zoom, web content (access a website without launching browser and leaving the app environment), hyperlinks, slideshows, image sequences (360 rotations) scrollable frames, and panorama. File formats supported are JPG, PNG, HTML 5, and PDF.

An earlier version of Adobe's Digital Publishing Suite is optimized to work with iPad, Kindle Fire, and Android tablets. The Digital Publishing Suite is comprised of hosted services and technologies that work with Adobe InDesign, software used by publishers and content marketers.

Adobe also said its publishing suite is now integrated with Adobe Edge preview software, which enables designers to create animated HTML 5 content. Its Indesign CS6 permits alternate layouts, which allow content to be resized for publication on different devices.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...