ClickZ speaks with marketing director for the global brand about social media initiatives.
Samsung is gearing up its social media efforts for the London Olympics and other digital marketing endeavors this summer. So ClickZ last week caught up with Gail Conroy, Samsung North America's director of brand and consumer marketing, in order to discover how the global brand views Facebook, Twitter and Pinterest.
"[Pinterest] is really exploding," she said. "It will be a good channel for us to engage with consumers."
We spoke with Conroy after a press junket that promoted Samsung's NX Series smart camera at New York's CitiField, home of the New York Mets. Among other topics, in the video below, she discusses why social media is so important to a tech brand nowadays, as well addressing marketing to moms.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.