Digital giant opens spigot for its enhanced ad units.
Facebook's Premium Ad units will be available in the coming weeks as a self-service purchase option for brands, the Menlo Park, CA-based digital giant revealed today. Previously, the ads had to be bought through a Facebook salesperson.
"More options for more advertisers is what it means," a Facebook rep wrote in an email to ClickZ. The rep also said the company "is working with developers and agencies on this at this time."
Premium Ads, which appear appear on the homepage in users' news feeds or on the right-hand side, will join Facebook's Sponsored Stories and Marketplace Ads on the company's self-service platform. There are six Premium Ad types: photo; video; question/poll; status; event; and link. (See slideshow below for more information.)
Opening the Premium Ads spigot, at this time, bears notice due to Facebook's shaky entrance into the world as a publicly traded company. Investors are looking for signs that the digital giant can significantly grow ad revenues.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET