Facebook's Premium Ad units will be available in the coming weeks as a self-service purchase option for brands, the Menlo Park, CA-based digital giant revealed today. Previously, the ads had to be bought through a Facebook salesperson.
"More options for more advertisers is what it means," a Facebook rep wrote in an email to ClickZ. The rep also said the company "is working with developers and agencies on this at this time."
Premium Ads, which appear appear on the homepage in users' news feeds or on the right-hand side, will join Facebook's Sponsored Stories and Marketplace Ads on the company's self-service platform. There are six Premium Ad types: photo; video; question/poll; status; event; and link. (See slideshow below for more information.)
Opening the Premium Ads spigot, at this time, bears notice due to Facebook's shaky entrance into the world as a publicly traded company. Investors are looking for signs that the digital giant can significantly grow ad revenues.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014