Yahoo Axis destop

Yahoo Unveils New Search Tool

  |  May 24, 2012   |  Comments

Tool is designed for improved iPad, iPhone, and Web search.

Yahoo unveiled a new search tool that its claims will offer users a better way to search the Internet on their iPhone or iPad or on a desktop browser.

Yahoo Axis displays search results without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search.

"By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game," wrote Ethan Batraski, a director of product management at Yahoo.

Batraski said that changing user behavior, such as the widespread adoption of mobile devices to browse the Internet, meant the time had come to rethink what users needed from a search tool.

Axis allows users to search from the browser's address bar, opening up a box which displays results and preview pages as the user types.

Axis is currently available as an app for Apple's iOS-powered smartphones and tablets or as an extension for browsers including Chrome, Safari, Internet Explorer, and Firefox.

Yahoo clearly hopes that Axis will give it more clout in the search market. But Axis has already got off to a bad start.

Within hours of its release, security researcher Nik Cubrilovic warned that the Chrome extension of Axis contained a major vulnerability, which could allow attackers to capture a user's web traffic, including passwords and session cookies.

Batraski responded on Cubrilovic's blog, promising a new version of the extension would be available "in 30 minutes."

That should mean that the new version is now available - although it was not immediately clear which version was available to download from Yahoo's Axis Web page.

This article was originally published on V3.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Gareth Morgan

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...