Ad agency, ad tech vendors ramp up their offerings.
Omnicom's DDB Worldwide bought London-based creative shop Adam & Eve for $94 million, according to news reports. Adam & Eve, which has 50 staffers, counts Google, Sony, The Telegraph, and Foster's beer as clients. It marks Adam & Eve's return to the holding company world after enduring a messy split and legal dispute during 2008 and 2009 with previous parent WPP.
Oracle is acquiring social media marketing company Vitrue for a reported $300 million. The purchase gives the enterprise software giant a Facebook-Twitter-YouTube-Google+ marketing piece to its significant portfolio. Former WebMD CMO Reggie Bradford founded Vitrue six years ago and has built the Atlanta-based company into a formidable name in the social media marketing ecosystem, opening offices in five U.S. cities and London. Clients include McDonald's, Amex, Proctor & Gamble, AT&T, and Best Buy.
SAP, an Oracle competitor, will pay $4.3 billion for Ariba, which offers so-called collaborative commerce applications to large firms like Deutsche Bank and BHP Billiton. More generally, companies worldwide employ Ariba's e-commerce and procurement platforms to buy and sell a variety of products and services. In 1999, it was one of the first B2B Internet services firm to go public.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.