Home  › Social › Social Media
facebook-camera-jpeg

Facebook Camera App Won't Have Ads - For Now

  |  May 24, 2012   |  Comments

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

facebook-camera-jpegFacebook appears to be leaving the door open to advertising on it new Camera app, which the company will release later today for iPhone users. When asked if the app would have advertising, a Facebook rep said, "Our focus in building [Camera] was to give people a better Facebook photos experience by making it easier to share and view photos on the go. And while we can't speak to future plans, today there are no ads within the product."

Whether or not Facebook can grow ad revenue via mobile - as digital consumers shift from desktop to handheld devices - has been one of the major investor concerns since the Menlo Park, CA-based firm went public late last week.

On a purely product level, it's interesting to see Facebook release a photo-sharing app with filters just five weeks after purchasing Instagram for $1 billion. Facebook Camera, for the most part, appears to be extremely similar to Instagram, which is also being treated as a standalone app.

Facebook, which began distributing ads via its main mobile app in February, may have designs on creating an in-house mobile network of sorts by diversifying its apps portfolio. After the Instagram purchase, Janet Sternberg, communication and media studies professor at Fordham University, suggested that additional apps within Facebook's marketing platform would likely drive up Facebook ad prices while also making it more attractive to brands.

"These new indirect connections to social media systems beyond Facebook will allow Facebook to claim even wider reach and larger audiences for advertisers," she told ClickZ at the time. "Keeping Instagram as a separate system allows Facebook to place ads in two different social media venues, thereby doubling the potential visibility and giving advertisers a 'two-for-one' bargain."

Whether Facebook Camera ends up creating a three-for-one bargain remains to be seen. What's obvious now, though, is that the team behind CEO Mark Zuckerberg has mobile in its crosshairs. On May 18, the same day as Facebook's IPO, it bought Karma, a mobile app that facilitates social gifting and e-commerce.

And earlier this year, Facebook purchased mobile photo sharing firm Lightbox, local loyalty platform Tagtile, and Glancee, a system that alerts users when people with similar interests are nearby.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...