Magazine achieved impressive organic growth with three tactics.
Runner's World recently increased its Twitter base by 100,000 followers over 100 days without buying an ad, lifting its audience on the social site to more than 300,000. It has organically picked up 250,000 followers in the last 18 months. For comparison, publishing competitor Trail Runner has 14,000 Twitter followers.
David Tratner, spokesperson for Runner's World, outlined to ClickZ how his brand has become more formidable on Twitter without wearing out its budget. Here are three tactics used by his brand:
It's time to make the Olympic Marathon more competitive, Amby Burfoot writes. Here's how: ow.ly/a9BEE— Runner's World (@runnersworld) April 9, 2012
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015