Magazine achieved impressive organic growth with three tactics.
Runner's World recently increased its Twitter base by 100,000 followers over 100 days without buying an ad, lifting its audience on the social site to more than 300,000. It has organically picked up 250,000 followers in the last 18 months. For comparison, publishing competitor Trail Runner has 14,000 Twitter followers.
David Tratner, spokesperson for Runner's World, outlined to ClickZ how his brand has become more formidable on Twitter without wearing out its budget. Here are three tactics used by his brand:
It's time to make the Olympic Marathon more competitive, Amby Burfoot writes. Here's how: ow.ly/a9BEE— Runner's World (@runnersworld) April 9, 2012
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT