Tesco, Primark, and PizzaExpress are major brand partners at launch.
American Express and Foursquare have extended their relationship into the United Kingdom, in an initiative that involves retail and restaurant partners Tesco, Primark, House of Fraser, Strada, Bella Italia, PizzaExpress, Eat, and others. If consumers sync up their Amex card with the Foursquare smart phone app, they can reveive either a £10 or £5 credit rebate, depending on the brand.
For the geo-social company, the commercial move appears to represent the fruit of its first hire in the country last fall, when Foursquare brought aboard Omid Ashtari as U.K. business development director. The New York-based tech brand, which claims 20 million users worldwide, said its U.K. audience is 70 percent bigger than it was at this time a year ago.
And with the London Olympics coming, the U.K. could be one of the more interesting countries this summer for Foursquare. It's already running a check-ins special with the International Olympics Committee to offer the chance of winning tickets to the prestigious sporting event.
For Amex, the effort builds on its "Link > Like > Love" campaign that runs not only on Foursquare but also Facebook and Twitter. The New York-based credit giant is obviously serious about becoming a major mobile payments player, promoting Link > Like > Love in its broadcast TV commercials for the last several weeks.
Meanwhile, here's how the Amex-Foursquare marriage works for consumers:
Mashable first reported the U.K. launch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT