Home  › Social › Social Media
coke-4sq

Coke Partners for Summer Foursquare Sweeps

  |  June 1, 2012   |  Comments

Consumers can win a year's supply of Diet Coke.

Coca-Cola and HMSHost have partnered to run a Foursquare campaign through the end of summer, marking a rare appearance by the beverage giant on the geo-social app. Foursquare users who check in at HMSHost's shopping malls, travel plazas, and airports will be eligible to win a year's supply of Diet Coke. One of the prizes will be given away every 12 days.

Other prizes include a seven-day getaway at a Four Points hotel, as well as a $500 gas card for HMSHost-operated properties. The Bethesda, MD-based company has 5,200 locations around the country. When Foursquare users check in to a HMSHost-operated venue, they'll get served a link to a mobile microsite, where they can enter the sweepstakes. Consumers can check in three times a day to increase their odds of winning.

AboutFoursquare.com first reported the campaign. The site, which is dedicated to tracking Foursquare activities, says it's the first time Coca-Cola has run a campaign on the geo-social app in the U.S.

Starbucks Check-Ins Donate $1 to Fight AIDS

In other Foursquare-related news, the New York-based tech company has partnered with AIDS charity (RED) to raise money and awareness for the disease. Through June 10, Foursquare users who follow (RED) on the platform and then check in at either Starbucks or Bonefish Grill eateries around the country will donate $1.

Check-ins will unlock a dedicated Foursquare badge for the campaign, which is called "(RED) Rush." To learn more, check out the initiative's site.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...