Home  › Social › Social Media
coke-4sq

Coke Partners for Summer Foursquare Sweeps

  |  June 1, 2012   |  Comments

Consumers can win a year's supply of Diet Coke.

Coca-Cola and HMSHost have partnered to run a Foursquare campaign through the end of summer, marking a rare appearance by the beverage giant on the geo-social app. Foursquare users who check in at HMSHost's shopping malls, travel plazas, and airports will be eligible to win a year's supply of Diet Coke. One of the prizes will be given away every 12 days.

Other prizes include a seven-day getaway at a Four Points hotel, as well as a $500 gas card for HMSHost-operated properties. The Bethesda, MD-based company has 5,200 locations around the country. When Foursquare users check in to a HMSHost-operated venue, they'll get served a link to a mobile microsite, where they can enter the sweepstakes. Consumers can check in three times a day to increase their odds of winning.

AboutFoursquare.com first reported the campaign. The site, which is dedicated to tracking Foursquare activities, says it's the first time Coca-Cola has run a campaign on the geo-social app in the U.S.

Starbucks Check-Ins Donate $1 to Fight AIDS

In other Foursquare-related news, the New York-based tech company has partnered with AIDS charity (RED) to raise money and awareness for the disease. Through June 10, Foursquare users who follow (RED) on the platform and then check in at either Starbucks or Bonefish Grill eateries around the country will donate $1.

Check-ins will unlock a dedicated Foursquare badge for the campaign, which is called "(RED) Rush." To learn more, check out the initiative's site.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...