Home  › Social › Social Media
facebook-swiffer-logoutpage6

P&G's Swiffer Cleans Up Facebook Logout Page

  |  June 1, 2012   |  Comments

TV spot for the floor cleaning brand is seen when people logout of Facebook.

Procter & Gamble's Swiffer is the latest brand using Facebook's logout page ad. The floor cleaning apparatus stars in a video seen when people logout of Facebook.

"Cleaning better doesn't have to take longer! Who else agrees that cleaning better doesn't have to take longer?" asks a post below the video, which has 60 likes.

Swiffer appears to be a brand that doesn't have to contend with many negative comments on its posts. The brand's Facebook page is laden with praise from fans, most of whom seem to love Swiffer's various mop-like cleaning tools.

In addition to cute posts like one today about National Doughnut Day, the brand also uses its Facebook account to highlight videos featuring dog whisperer Cesar Milan. He shares canine care tips with Swiffer cleaning information.

An earlier logout page ad in May featured a 2013 Ford Mustang spot. Advertisers can target the logout ads by age, gender and current location, according to a Facebook spokesperson, who told ClickZ in May that 37 million people log out of Facebook each day, many of them accessing the site on public computers.

facebook-swiffer-logoutpage6

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...