TV spot for the floor cleaning brand is seen when people logout of Facebook.
Procter & Gamble's Swiffer is the latest brand using Facebook's logout page ad. The floor cleaning apparatus stars in a video seen when people logout of Facebook.
"Cleaning better doesn't have to take longer! Who else agrees that cleaning better doesn't have to take longer?" asks a post below the video, which has 60 likes.
Swiffer appears to be a brand that doesn't have to contend with many negative comments on its posts. The brand's Facebook page is laden with praise from fans, most of whom seem to love Swiffer's various mop-like cleaning tools.
In addition to cute posts like one today about National Doughnut Day, the brand also uses its Facebook account to highlight videos featuring dog whisperer Cesar Milan. He shares canine care tips with Swiffer cleaning information.
An earlier logout page ad in May featured a 2013 Ford Mustang spot. Advertisers can target the logout ads by age, gender and current location, according to a Facebook spokesperson, who told ClickZ in May that 37 million people log out of Facebook each day, many of them accessing the site on public computers.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
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