Home  › Social › Social Commerce
groupon-now

Groupon and Foursquare End Distribution Deal

  |  June 5, 2012   |  Comments

Partnership appears to have lasted less than 10 months.

groupon-nowGroupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ that the relationship had "reached a natural conclusion" but wouldn't specify when the development occurred. The partnership appears to have lasted less than 10 months.

Chicago-based Groupon, along with other deals sites like LivingSocial, Gilt Groupe, and Scoutmob, began sending discount offers from local merchants through Foursquare's "Explore" feature in summer 2011. Foursquare spokesperson Erin Gleason confirmed the dissolved Groupon relationship via email sent to ClickZ: "We're still pulling in deals from Scoutmob and LivingSocial, and may add others in the future, but the third-party deals were never intended to be a primary source of revenue for us. As you know, we'll be starting to roll out our first paid premium offerings on top of our existing Merchant Platform in the next few months."

It's unclear whether or not Gilt Groupe is still in the Foursquare mix. Attempts to communicate with the New York-based deals company, at press time, were unsuccessful. Recent scans of deals options via the Foursquare Explore button in the New York City locale haven't produced any Gilt Groupe deals, ClickZ has observed.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...