Partnership appears to have lasted less than 10 months.
Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ that the relationship had "reached a natural conclusion" but wouldn't specify when the development occurred. The partnership appears to have lasted less than 10 months.
Chicago-based Groupon, along with other deals sites like LivingSocial, Gilt Groupe, and Scoutmob, began sending discount offers from local merchants through Foursquare's "Explore" feature in summer 2011. Foursquare spokesperson Erin Gleason confirmed the dissolved Groupon relationship via email sent to ClickZ: "We're still pulling in deals from Scoutmob and LivingSocial, and may add others in the future, but the third-party deals were never intended to be a primary source of revenue for us. As you know, we'll be starting to roll out our first paid premium offerings on top of our existing Merchant Platform in the next few months."
It's unclear whether or not Gilt Groupe is still in the Foursquare mix. Attempts to communicate with the New York-based deals company, at press time, were unsuccessful. Recent scans of deals options via the Foursquare Explore button in the New York City locale haven't produced any Gilt Groupe deals, ClickZ has observed.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT