Facebook's logout page ad offering is getting a lot of play from big brands. The latest brand to use the large ad format is Subway. The sandwich chain is promoting its avocado campaign, suggesting through a video starring Olympic swimmer Michael Phelps and other athletes that people "Add Vocado" to their subway subs.
Other recent logout page advertisers include Procter & Gamble's Swiffer and Ford Mustang. The ads typically feature a TV spot along with a status update style post.
"The Famous Fans Add-Vocado. Do you?" asked Subway in a June 1 post featuring the video, which shows Phelps, former NFL player Michael Strahan, and others tossing around avocados. That same post is what's seen today on the logout page.
P&G-owned Swiffer was also featured in Facebook logout page ads recently. "Cleaning better doesn't have to take longer! Who else agrees that cleaning better doesn't have to take longer?" asked a post below the video, which has gone from 60 likes to over 12,250 since May 30. The post has also been shared 245 times. An earlier logout page ad in May featured a 2013 Ford Mustang spot.
Advertisers can target the logout ads by age, gender, and current location, according to a Facebook spokesperson, who told ClickZ in May that 37 million people log out of Facebook each day, many of them accessing the site from library computers or other public places.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.