Home  › Social › Social Media
subway-facebook-logout

Subway Pushes Avocados in Facebook Logout Page Ad

  |  June 5, 2012   |  Comments

A Swiffer ad post on the logout page added over 12,000 likes in six days.

Facebook's logout page ad offering is getting a lot of play from big brands. The latest brand to use the large ad format is Subway. The sandwich chain is promoting its avocado campaign, suggesting through a video starring Olympic swimmer Michael Phelps and other athletes that people "Add Vocado" to their subway subs.

subway-facebook-logout

Other recent logout page advertisers include Procter & Gamble's Swiffer and Ford Mustang. The ads typically feature a TV spot along with a status update style post.

"The Famous Fans Add-Vocado. Do you?" asked Subway in a June 1 post featuring the video, which shows Phelps, former NFL player Michael Strahan, and others tossing around avocados. That same post is what's seen today on the logout page.

P&G-owned Swiffer was also featured in Facebook logout page ads recently. "Cleaning better doesn't have to take longer! Who else agrees that cleaning better doesn't have to take longer?" asked a post below the video, which has gone from 60 likes to over 12,250 since May 30. The post has also been shared 245 times. An earlier logout page ad in May featured a 2013 Ford Mustang spot.

Advertisers can target the logout ads by age, gender, and current location, according to a Facebook spokesperson, who told ClickZ in May that 37 million people log out of Facebook each day, many of them accessing the site from library computers or other public places.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...