Home  › Social › Social Media
facebookicon

Facebook Updates Mobile Ads' Status to Separated

  |  June 5, 2012   |  Comments

Digital giant unveils new ad-buying options for sponsored stories.

Facebook marketers for the first time can buy mobile ads separately. The Menlo Park, CA-based giant revealed the development today while announcing more nuanced ways to buy sponsored stories. Brands can now purchase the social context ads within these parameters:

  • mobile news feed only
  • desktop news feed only
  • mobile and desktop news feed
  • mobile and desktop news feed with right-hand ad desktop placement
  • desktop news feed with right-hand ad desktop placement

Simon Mansell, CEO of social media marketing vendor TBG Digital, told ClickZ that selling mobile inventory independently is a significant move for Facebook. It "opens up ads to businesses [that] have invested in building mobile apps," Mansell said. He said the development also creates opportunities for specifically targeting on-the-go consumers with products like suntan lotion and restaurant chain coupons.

In a prepared statement, Facebook said its latest ad-related iterations are a response to "requests from marketers to control the placement of their sponsored stories. As companies are promoting services more frequently on mobile, this option gives them the opportunity to focus on specific placements that will impact them most directly."

Facebook began testing sponsored stories in users' news feeds during December 2011. Before today, the ad buys weren't distinguished between news feed placement and right-hand-side page promotions.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...