Home  › Marketing › Strategies
sung-chang-akqa

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

  |  June 6, 2012   |  Comments

Indie agency has already hired 30 people to help manage the Verizon account.

sung-chang-akqaIndependent digital shop AKQA nabbed the Verizon Wireless digital account in May, and has now wooed Sung Chang, former executive creative director at Ogilvy & Mather to lead the account. AKQA has already hired 30 people to help manage the Verizon account and other new business, and expects to add another 70 staffers.

"We were absolutely looking for someone specific to lead [the Verizon Wireless] account and Sung was the number one candidate from the start, especially because he was just working with Motorola," said Katy Zack, AKQA's PR manager. Zack added that Chang's reputation as a "gadget geek" added to the attraction.

While at Ogilvy & Mather, Chang led creative for Motorola and Nestlé in North America, as well as Castrol worldwide, according to his LinkedIn page. He left Ogilvy - where he was also a senior partner - in January of this year and had been doing freelance creative work when he agreed to join AKQA.

Sung also served as creative director at Red Sky Interactive from 1997 to 2001 where he worked with Kraft, Nike, Sony, and other clients.

AKQA has hired people in a variety of departments to service the Verizon account, including e-commerce, B2B, mobile interface design, and in-store digital experiences, according to Zack.

"We were notified we were selected [by Verizon] at the end of March, so we've been staffing up from the start.... We're hiring across every discipline," Zack said. The company has even added recruitment staff and is subletting space from We Work, a shared office space in the same building on Varick Street in New York.

Sung will work out of that office and report to Rei Inamoto, AKQA's chief creative officer. Other AKQA clients include Audi, Clorax, Target, and Visa.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...