Home  › Media › Mobile
mobilesmartphones

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

  |  June 6, 2012   |  Comments

Global mobile ad market was valued at over $5.3 billion for 2011.

The global mobile advertising market was valued at over $5.3 billion for 2011. The IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest came together to size the mobile advertising market at a global and regional level.

The data shows the Asia-Pacific region holds the largest amount of money spent on mobile advertising with just over $1.9 billion in 2011, or almost 36 percent of the overall market. The Asia-Pacific region seems to have a strong hold on the top of the mobile ad spending market, accounting for 4.5 percent more spending than North America's 31.4 percent.

Alan Heureux, president and CEO of IAB Europe commented in a statement, "Mobile has a tremendous potential as an advertising medium. This is not just a local, or even European affair. As many mobile campaigns are played out in a global ecosystem, the market we have to size spans across borders."

North America and Europe hold a combined 57.3 percent of the money spent within the mobile market. North America has spent a total of around $1.68 billion and Europe totals $1.38 billion. Other regions such as Latin America and the Middle East and Africa were also involved in the data but account for a relatively small percentage of the market with 6.7 percent combined.

The data was split up into three sub-spending categories. North America holds the top spot in the display and messaging categories of the mobile advertising market with $811 million spend on mobile search, $572 million spent on mobile display and $295 million on text messaging. However, while the Asia-Pacific region spent less than North America on display and messaging, the market spent over $570 million more on search than that region, and more than $480 million more than Europe. In all, $1.38 billion was spent on search mobile ads in Asia-Pacific last year.

As these numbers are released, look for companies to watch the IAB's numbers on mobile advertising and understanding efficient ways to spend money to reach consumers over multiple mobile platforms.

2011: Mobile ad spend in $million

  Display Search Messaging Total
Europe 367 900 114 1,380
North America 572 811 295 1,677
Latin America 31 74 83 188
Asia-Pacific 491 1,384 41 1,916
Middle East & Africa 44 124 4 172
Global 1,504 3,292 536 5,333

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...