Global mobile ad market was valued at over $5.3 billion for 2011.
The global mobile advertising market was valued at over $5.3 billion for 2011. The IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest came together to size the mobile advertising market at a global and regional level.
The data shows the Asia-Pacific region holds the largest amount of money spent on mobile advertising with just over $1.9 billion in 2011, or almost 36 percent of the overall market. The Asia-Pacific region seems to have a strong hold on the top of the mobile ad spending market, accounting for 4.5 percent more spending than North America's 31.4 percent.
Alan Heureux, president and CEO of IAB Europe commented in a statement, "Mobile has a tremendous potential as an advertising medium. This is not just a local, or even European affair. As many mobile campaigns are played out in a global ecosystem, the market we have to size spans across borders."
North America and Europe hold a combined 57.3 percent of the money spent within the mobile market. North America has spent a total of around $1.68 billion and Europe totals $1.38 billion. Other regions such as Latin America and the Middle East and Africa were also involved in the data but account for a relatively small percentage of the market with 6.7 percent combined.
The data was split up into three sub-spending categories. North America holds the top spot in the display and messaging categories of the mobile advertising market with $811 million spend on mobile search, $572 million spent on mobile display and $295 million on text messaging. However, while the Asia-Pacific region spent less than North America on display and messaging, the market spent over $570 million more on search than that region, and more than $480 million more than Europe. In all, $1.38 billion was spent on search mobile ads in Asia-Pacific last year.
As these numbers are released, look for companies to watch the IAB's numbers on mobile advertising and understanding efficient ways to spend money to reach consumers over multiple mobile platforms.
2011: Mobile ad spend in $million
|Middle East & Africa||44||124||4||172|
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Daniel Mickens is a ClickZ editorial intern.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT