Home  › Media › Mobile

Google Makes AdMob Mobile Ads Available in AdWords

  |  June 7, 2012   |  Comments

AdMob network inventory is now available in the AdWords platform.

Google's integration with AdMob, its mobile ad network, is becoming more robust today with the availability of AdMob network inventory through the AdWords platform. The move brings to fruition promises of the AdMob acquisition, which was approved by the Federal Trade Commission more than two years ago.

In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet device models or manufacturer brands.

Advertisers can target by mobile app categories such as business, education, and finance. In the near future the company plans to "provide an estimate on the number of devices reached and impressions targeted given your selections," according to the post.

The bulk of the inventory in AdMob's network is in applications; Google said AdMob reaches 350 million mobile devices across 300,000 mobile apps.

One of the first steps toward integration of the AdMob platform with AdWords, in 2010, involved Google allowing app publishers to run AdSense ads in otherwise unsold inventory.

According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. North America accounted for 31.4 percent of the market's ad revenue.

Google believes the extended platform integration will boost demand for mobile advertising. In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. The platform combines ad and bid management with search advertising, rich media, and analytics.

The firm will hold a webinar on mobile apps inventory in AdWords today at 1 p.m. ET.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...