Facebook's latest redesign may help brands get better results from their spends on the social site. The Menlo Park, CA-based digital giant began rolling out a news feed iteration earlier this week that involves larger posts, including photos twice the size compared to before, a spokesperson told ClickZ.
The development affects how both consumer and brand posts are viewed, creating more visual share of the Facebook page whenever a message is published. As a result, sponsored stories ads, which began appearing in the news feed during December 2011, are clearly more prominent. (See McDonald's example below.)
It remains to be seen if larger news feed ads will mean enhanced brand impressions and better click-through rates. But marketers will likely be intrigued by Facebook's move, possibly encouraging them to look at their paid and earned media appearances on the site in a more positive light.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014