Home  › Email › Email Marketing
yellowpages-foursquare

Constant Contact Acquires Digital Storefront for $65M

  |  June 13, 2012   |  Comments

Email services provider pushes into e-commerce, social for small businesses.

Email service provider Constant Contact's acquisition of digital storefront service SinglePlatform for $65 million underscores efforts to combine marketing and e-commerce services for small business.

"We think this acquisition…builds on our mission to help small businesses create and build relationships with customers," said Joel Hughes, SVP, strategy and corporate development, Constant Contact, in an interview.

SinglePlatform, which offers its platform at no cost to publishers, enables small businesses to create basic listings for free. A premium listing enables a business to add photos, video, menus, and other information for $495 a year. Publishers using SinglePlatform include Foursquare, The New York Times, YellowPages.com, and Urban Spoon.

SinglePlatform also helps businesses manage their social profiles on Facebook and Twitter, as well as publish information optimized for mobile devices, Hughes said.

When asked whether SinglePlatform works with Google, SinglePlatform CEO Wiley Cerilli declined to say what relationship, if any, the service has with Google. Cerilli would only say that the digital storefront service is available on the top three local and review sites and top three business directories. Another potential rival includes Amazon, which offers web storefronts to merchants plus an email service for businesses.

Constant Contact, though tiny compared to Google and Amazon, has had a steady ascent serving small businesses. It has more than 500,000 paying customers; two-thirds have fewer than 10 employees, according to its 2011 annual report. Constant Contact's revenue totaled $214.4 million in 2011, an increase of $40 million or 23 percent compared to 2010.

"Constant Contact's acquisition of SinglePlatform is further illustration of Constant Contact leveraging their lead with selling marketing products to SMBs and expanding the product offering to their more than 500,000 customers," said Gregg Stewart, president of 15miles and president, North America at Geary LSF.

He said this acquisition rounds out Constant Contact's product base to include dally deals, social campaigns, and event marketing. "So from a competitor standpoint [this puts Constant Contact] more in the realm of HubSpot, Yodle & Groupon- because it is a content platform and distribution play not a publisher play," Stewart added in an email interview.

When asked whether SinglePlatform works with Google, SinglePlatform CEO Wiley Cerilli declined to say what relationship, if any, the service has with Google. Cerilli would only say that the digital storefront service is available on the top three local and review sites and top three business directories. Another potential rival includes Amazon, which offers web storefronts to merchants plus an email service for businesses.

SinglePlatform, which will continue to operate out of its New York City office, employs 50. In contrast, Constant Contact employs 926, according to its annual report.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...