Spotify Listens Inform Facebook Targeting for Musicians

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ReverbNation launched its Facebook advertising system called Promote It nearly ten months ago and with the success of the campaign, the company has just recently added to its advertising platform. Musicians can now target potential fans on the music they’re actually listening to by advertising to fans that have recently listened to similar artists on streaming music services like Spotify, Rdio, Rhapsody, Deezer, or MySpace.

The Promote It platform allows advertisers to select five similar artists or groups along with the geographic location they are looking to target. Advertisers can also target based on Facebook interests and likes, and can choose to create their own ad copy or allow the system to automate it.

The new setup allows ReverbNation to promote ads through relevant recently listened-to music connections instead of what in some cases could have been outdated Facebook user likes and interests.

The platform gives users three options including, promote a song, promote a Facebook page, and promote a show. The promote a song and Facebook page options are directed toward helping up-and-coming acts gain a fan base. The promote a show option is not only used to promote small local artists and shows but has also been used by larger venues such as New York's Webster Hall and Brooklyn Bowl.

Advertisers can view campaign analytics data showing the number of plays, downloads, shares, likes, and recommendations the platform has generated. Musicians can connect and thank fans who have shared and downloaded their music.

Although Promote It ads are not linked directly during the playing of an artist or song, targeting fans based on their recently heard favorites could still be considered prime advertising space.