reverbnation-image

Spotify Listens Inform Facebook Targeting for Musicians

  |  June 13, 2012   |  Comments

ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.

ReverbNation launched its Facebook advertising system called Promote It nearly ten months ago and with the success of the campaign, the company has just recently added to its advertising platform. Musicians can now target potential fans on the music they’re actually listening to by advertising to fans that have recently listened to similar artists on streaming music services like Spotify, Rdio, Rhapsody, Deezer, or MySpace.

The Promote It platform allows advertisers to select five similar artists or groups along with the geographic location they are looking to target. Advertisers can also target based on Facebook interests and likes, and can choose to create their own ad copy or allow the system to automate it.

The new setup allows ReverbNation to promote ads through relevant recently listened-to music connections instead of what in some cases could have been outdated Facebook user likes and interests.

The platform gives users three options including, promote a song, promote a Facebook page, and promote a show. The promote a song and Facebook page options are directed toward helping up-and-coming acts gain a fan base. The promote a show option is not only used to promote small local artists and shows but has also been used by larger venues such as New York's Webster Hall and Brooklyn Bowl.

Advertisers can view campaign analytics data showing the number of plays, downloads, shares, likes, and recommendations the platform has generated. Musicians can connect and thank fans who have shared and downloaded their music.

Although Promote It ads are not linked directly during the playing of an artist or song, targeting fans based on their recently heard favorites could still be considered prime advertising space.

reverbnation-image

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...