Spotify Listens Inform Facebook Targeting for Musicians
ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.
ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.
ReverbNation launched its Facebook advertising system called Promote It nearly ten months ago and with the success of the campaign, the company has just recently added to its advertising platform. Musicians can now target potential fans on the music they’re actually listening to by advertising to fans that have recently listened to similar artists on streaming music services like Spotify, Rdio, Rhapsody, Deezer, or MySpace.
The Promote It platform allows advertisers to select five similar artists or groups along with the geographic location they are looking to target. Advertisers can also target based on Facebook interests and likes, and can choose to create their own ad copy or allow the system to automate it.
The new setup allows ReverbNation to promote ads through relevant recently listened-to music connections instead of what in some cases could have been outdated Facebook user likes and interests.
The platform gives users three options including, promote a song, promote a Facebook page, and promote a show. The promote a song and Facebook page options are directed toward helping up-and-coming acts gain a fan base. The promote a show option is not only used to promote small local artists and shows but has also been used by larger venues such as New York’s Webster Hall and Brooklyn Bowl.
Advertisers can view campaign analytics data showing the number of plays, downloads, shares, likes, and recommendations the platform has generated. Musicians can connect and thank fans who have shared and downloaded their music.
Although Promote It ads are not linked directly during the playing of an artist or song, targeting fans based on their recently heard favorites could still be considered prime advertising space.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAfter testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAs it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View article