Spotify Listens Inform Facebook Targeting for Musicians

  |  June 13, 2012   |  Comments

ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.

ReverbNation launched its Facebook advertising system called Promote It nearly ten months ago and with the success of the campaign, the company has just recently added to its advertising platform. Musicians can now target potential fans on the music they’re actually listening to by advertising to fans that have recently listened to similar artists on streaming music services like Spotify, Rdio, Rhapsody, Deezer, or MySpace.

The Promote It platform allows advertisers to select five similar artists or groups along with the geographic location they are looking to target. Advertisers can also target based on Facebook interests and likes, and can choose to create their own ad copy or allow the system to automate it.

The new setup allows ReverbNation to promote ads through relevant recently listened-to music connections instead of what in some cases could have been outdated Facebook user likes and interests.

The platform gives users three options including, promote a song, promote a Facebook page, and promote a show. The promote a song and Facebook page options are directed toward helping up-and-coming acts gain a fan base. The promote a show option is not only used to promote small local artists and shows but has also been used by larger venues such as New York's Webster Hall and Brooklyn Bowl.

Advertisers can view campaign analytics data showing the number of plays, downloads, shares, likes, and recommendations the platform has generated. Musicians can connect and thank fans who have shared and downloaded their music.

Although Promote It ads are not linked directly during the playing of an artist or song, targeting fans based on their recently heard favorites could still be considered prime advertising space.



pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...