Who says 140 characters are enough? A new feature on Twitter could help advertisers enhance their creative messaging on the social platform. The company this afternoon introduced an updated version of expanded tweets that can include additional content like video, images, and text within a tweet itself.
The firm is rolling out the feature with media partners including The Wall Street Journal, MSNBC's Breaking News, The New York Times, and Time.
"When you expand a Tweet linking to a news article…you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet," notes a Twitter blog post.
Twitter could extend the offering to other brands and advertisers, giving them a more robust way to market to followers.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014