Home  › Media › Video
microsoft-nuads

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

  |  June 14, 2012   |  Comments

Xbox Live ad spending has increased 142 percent since 2010.

microsoft-nuadsMicrosoft today said it had landed three high-profile sponsors for its NUad format, arriving on Xbox Live this fall.

Microsoft also reported that dollars spent on Xbox Live ads has increased 142 percent since 2010, while NPD Group found that the number of advertising campaigns had almost doubled in the last year.

Microsoft first announced the NUad format a year ago, showing a demo at Cannes. Today's announcement is part of the "official rollout," but ads that include the interactive layer enabled by the game console won't appear for months.

In the first NUads implementation, advertisers will be able to add polling capabilities, allowing them to ask a multiple-choice question during a 30-second spot. Consumers will then get a real-time tally of the answers.

To support the announcement, Microsoft released an advance look at Toyota's ad, which will let viewers of its "Reinvented" spot vote on other things to be reinvented using the voice or gestural controls available with Xbox Kinect.

In addition, Microsoft said, Unilever will promote Axe Attract for Him and Her. Viewers will be able to vote on whether the product should be given to women.

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...