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Marketing News Roundup: Mindshare, GroupM, WebTrends

  |  June 15, 2012   |  Comments

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched.

Mindshare names its first global chief social officer. The media network integrated Amsterdam-based SocialMedia8 into the agency and named SocialMedia 8 founder Igor Beuker to the role of Mindshare's global chief social officer. The company has also hired social agency M80's Managing Director Mark Evans as Mindshare North America's new social lead.

Klaus Nadler to join GroupM Switzerland as CEO. Nadler, former director of operations at IP Germany, joins the company to help continue to develop new opportunities and value in the media environment for their clients.

Syncapse acquires Clickable. Syncapse is a social management tool provider; Clickable offers a search and social advertising management platform. Dave Fall, Clickable's chief operating officer, will join Syncapse as chief product officer. Sandeep Sahi, former engineering leader from Clickable, will join Syncapse as SVP, engineering. David Kidder, Clickable's chief executive, will continue as a strategic advisor to Syncapse. Terms of the deal were not disclosed.

Four content vertification tools get stamp of approval. The Audit Bureau of Circulations gave "certificates of capability" to four content verification tools: ComScore, AdSafe, ArtsandTV.company, and Emediate. ABC tested the tools to ensure online ad placements will not be placed next to inappropriate content.

Showtime for Adobe. Adobe's Matt Langie and other executives took to the stage at Alice Tully Hall at Lincoln Center to highlight how the company's digital marketing tools are helping customers. He pointed to how they're being used to deliver online personalized shopping experiences for clients like REI.com, optimize multi-channel campaigns for clients like Scottrade.com, and help publishers, like Terra Networks increase ad revenue. During the half-day program, Live Nation's Gretchen Fox discussed how the events ticket service connects with concert goers before, during, and after events. Ken Seiff, EVP, Brooks Brothers, discussed the importance of testing and optimizing the e-commerce site while Blake Chandlee, VP, global accounts and agencies, discussed the social network's advertising options for brands.

WSI handles SEM program for Loyola U, Chicago. WSI Digital Marketing said it increased leads on behalf of Loyola from search engine marketing by 413 percent while reducing cost per lead (CPL) by 36 percent. WSI said it worked with Loyola to restructure all search marketing campaigns, using Kenshoo Editor and the Kenshoo Keyword Tool to add thousands of new keywords.

Flurry adds mobile app measurement to analytics tool. The San Francisco based company said the service enables app marketers to track the quality, follow-on behavior, and return on investment of traffic from campaigns across mobile ad networks including Apple iAd, Google Admob, Millenial Media, InMobi, Jumptap, and Flurry AppCircle.

CBSSports.com launches fantasy football app developer challenge. The sports site is offering three cash prizes to encourage the development of fantasy football apps: $60,000 for first place, $10,000 for second place, and $5,000 for third place. The challenge deadline is Sept. 5.

Bell Media works with Canada Much Music Video Awards on social program. The Toronto, Canada agency said it enlisted Badgeville to drive customer and viewer loyalty and engagement during the video awards program on June 17.

Ensighten, WebTrends team up. WebTrends, an analytics firm, and Ensighten, a tag management platform, have teamed up to ofer a real-time mobile analytics tag management platform. The companies said the tool allows digital marketers the ability to update in-app analytics tags without re-compiling and waiting for app store approval.

iNvolved Media announces access to Facebook's news feed on mobile. The paid social media advertising company said Façade, its paid social ad platform, has incorporated the ability to purchase sponsored stories into Facebook's News Feed on Mobile.

ExactTarget launches MobileConnect application. The company said the tool, which is the next generation of company's mobile marketing application, enables companies to manage SMS alerts and mobile marketing messages. The tool is also designed to facilitate cross-channel integration with campaigns across email, social media and the web.

DailyCandy, a fashion/lifestyle site, and oo.com, a deals site/loyalty program, team up. The two sites gave subscribers exclusive deals at Meatpacking district retailers on June 14. Shoppers also received one-on-one access to the DailyCandy editorial team to show off their shopping hauls and talk fashion trends poolside on the Gansevoort rooftop.

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Daniel Mickens is a ClickZ editorial intern.

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