Yahoo named former Google ad tech exec Michael Barrett chief revenue officer.
Barrett joins Yahoo, whose ad business has been struggling, from Google, where he led integration of ad tech firm AdMeld, the firm he ran as CEO when Google purchased it in December 2011.
Yahoo reported in April its Q1 2012 display revenue fell 2 percent year-over-year, marking the second straight quarter in which display sales were down.
Barrett has experience with some foundering properties including MySpace and Yahoo's now-shuttered GeoCities. Barrett worked at Fox Interactive Media as EVP and CRO, handling worldwide revenue for MySpace, Fox.com, FoxSports, IGN and other properties. He's also filled senior level sales roles at AOL Media Networks and Disney Online.
According to a press statement, Barrett expects to help propel Yahoo's strategic global position.
Barrett starts his new gig in early July and will report to Yahoo Interim CEO Ross Levinsohn.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
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