Michael Barrett aims to help Yahoo's global strategy.
Yahoo named former Google ad tech exec Michael Barrett chief revenue officer.
Barrett joins Yahoo, whose ad business has been struggling, from Google, where he led integration of ad tech firm AdMeld, the firm he ran as CEO when Google purchased it in December 2011.
Yahoo reported in April its Q1 2012 display revenue fell 2 percent year-over-year, marking the second straight quarter in which display sales were down.
Barrett has experience with some foundering properties including MySpace and Yahoo's now-shuttered GeoCities. Barrett worked at Fox Interactive Media as EVP and CRO, handling worldwide revenue for MySpace, Fox.com, FoxSports, IGN and other properties. He's also filled senior level sales roles at AOL Media Networks and Disney Online.
According to a press statement, Barrett expects to help propel Yahoo's strategic global position.
Barrett starts his new gig in early July and will report to Yahoo Interim CEO Ross Levinsohn.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT