Developers can create their own buttons to share via mobile apps back to Facebook.
Facebook has removed another point of disconnect between its desktop legacy and mobile future. Those "like" buttons that have proliferated on the web are now coming to third-party mobile apps in the form of automated actions.
Facebook announced a new built-in feature for the Open Graph that enables users to automatically share their likes from an integrated mobile app to their Facebook timeline. The move effectively extends the reach of Facebook's popular sharing mechanism to third-party mobile apps for the first time.
Mobile app developers can now uniquely incorporate Facebook's traditional like button into their apps by mirroring the functionality through whatever means they currently give users to share content. The new like action for mobile gives developers the ability to use their own buttons – Foursquare and Tumblr use hearts, for example – and allow users to automatically share those likes on Facebook if they authorize the app to share content back to Facebook.
"While the Like button is a great way to let friends share content from the web back to Facebook, the like action enables you to build your own like buttons for your mobile or web app and drive distribution across Facebook," Andrew Rothbart, an engineer at Facebook, wrote in a June 20 blog post announcing the new function.
Considering that a significant portion of new Facebook users come from mobile devices, the amount of likes flooding Facebook feeds will grow exponentially as more developers leverage the Open Graph.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at email@example.com.
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.