Developers can create their own buttons to share via mobile apps back to Facebook.
Facebook has removed another point of disconnect between its desktop legacy and mobile future. Those "like" buttons that have proliferated on the web are now coming to third-party mobile apps in the form of automated actions.
Facebook announced a new built-in feature for the Open Graph that enables users to automatically share their likes from an integrated mobile app to their Facebook timeline. The move effectively extends the reach of Facebook's popular sharing mechanism to third-party mobile apps for the first time.
Mobile app developers can now uniquely incorporate Facebook's traditional like button into their apps by mirroring the functionality through whatever means they currently give users to share content. The new like action for mobile gives developers the ability to use their own buttons – Foursquare and Tumblr use hearts, for example – and allow users to automatically share those likes on Facebook if they authorize the app to share content back to Facebook.
"While the Like button is a great way to let friends share content from the web back to Facebook, the like action enables you to build your own like buttons for your mobile or web app and drive distribution across Facebook," Andrew Rothbart, an engineer at Facebook, wrote in a June 20 blog post announcing the new function.
Considering that a significant portion of new Facebook users come from mobile devices, the amount of likes flooding Facebook feeds will grow exponentially as more developers leverage the Open Graph.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at firstname.lastname@example.org.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT