IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
Marketers prepare for mobile advertising. One in three marketers say they plan to deliver mobile ads in the coming 12 months, according to IBM's "State of Marketing 2012" survey of 350 marketing professionals. Overall, 46 percent of respondents said they are using mobile websites and 45 percent are using mobile apps. In addition, the survey found there's a disconnect between marketing and information technology teams. Six in 10 marketers say their biggest obstacle to reaching today's consumers is a lack of alignment with the IT department. "As new channels continue to mature and consumer habits evolve, marketing and IT have no alternative but to emerge from their traditional silos and form a strong partnership that puts the business in a position to succeed," said Yuchun Lee, VP, IBM's enterprise marketing management group.
Let There Be Dragons, No-Kill Los Angeles team up. The content innovation studio worked with the advocacy group, No-Kill LA, on a video to reduce the number of abandoned animals killed in shelters. The video features former SNL comedian Kevin Nealon.
Publishers Clearing House Digital names director of marketing and sales development. Tamara Noble will lead marketing and sales development efforts across the group's digital properties including web, social, and mobile channels. Prior to joining PCH Digital, Noble was the director of integrated marketing services for Condé Nast Media Group.
AudienceScience names president. Mike Peralta formerly of MediaMath, Tumri and Ad.com/AOL was named to the role of president at ad targeting technology company.
SEMPO announces officers for its board of directors. The officers at the Search Engine Marketing Professionals Organization (SEMPO) for the 2012-2013 year are:
Got social spam? Email from social networking sites lands in spam traps at a higher rate than mail from other sites, according to Return Path's 2012 sender reputation benchmark report. The company looked at 365 unique IP addresses from social networking sites; it found 20 spam traps per IP address for social networking sites versus lower rates for other sites. So what does mean for social network sites? Hitting that many spam traps will mean that social networks' invitation emails can't be delivered, and will hamper their list growth efforts, said a Return Path spokeswoman. Another interesting factoid: Of the 20 trillion messages tracked by ISPs, 85 percent of the messages were classified as spam. Here are other trends from that report (registration required).
Shazam, Verizon Wireless to launch sweepstakes. Shazam, which says it specializes in media discovery, has joined with Verizon Wireless to launch a sweepstakes to win a pair of Beats by Dr. Dre headphones signed by CherryTree/Interscope artists Far East Movement. The sweepstakes runs through July 14, 2012.
Live Nation, Citibank allow ThankYou Rewards purchase. This new partnership permits Citi ThankYou Rewards Members to use their points toward purchasing Live Nation tickets to upcoming performances across the United States.
News International selects tag management vendor. Tealium, an enterprise tag management company, said News International, the U.K. publishing division of News Corp., has deployed Tealium across its online media network.
Marketfish unveils two new products. The company, which has a lead generation platform, said the new products are a click conversion tracker and a platform that gives marketers options to rent or purchase records for marketing and sales campaigns.
VerticalResponse launches self-service marketing solution. The company said VerticalResponse Social helps small businesses take the guesswork out of social media and extend the reach of their online marketing campaigns.
Plink, an online-to-offline loyalty program, announced a partnership with Tango Card. The company said the partnership will expand the rewards Plink members can earn for dining and shopping at participating restaurants and offline stores. By using Tango Card's digitally delivered gift card, Plink members will be able to earn rewards that can be redeemed at leading brands such as Amazon.com, The Gap, Home Depot, iTunes, Nike and Target.
AdColony names executives. The mobile video ad technology company solution provider AdColony has added three key members to its team: Formerly at Apple, Mike Owen has been appointed as chief revenue officer of the company. Ty Heath and Abe Pralle are coming from Plasmaworks and will hold the positions of chief technology officer and vice president of technology respectively.
FanCake launches rewards program for watching live sports. Under the rewards programs, participants can accumulate credits for checking into games, catching medals, and answering predictive challenges correctly. These credits can be redeemed for rewards from companies such as Fanatics.com, ScoreBig, and Kiip.
Constant Contact rolls out daily deals tool. The email service provider said SaveLocal, a tool that helps small businesses run profitable, effective local deals, is now available.
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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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