Samsung's campaign for its new Galaxy S III phone highlights its social sharing capabilities, so it's no surprise Facebook has become a hub for the push. On June 22, following the launch of the device in the U.S. last week, an ad for the hyped phone showed up on logout pages as people signed out of Facebook.
Since becoming available in February, the logout page ads offering appears to appeal to a variety of advertiser verticals including CPG and auto.
In recent months, Ford Mustang, P&G's Swiffer and Subway have also used the logout ads. A primary draw of the ad unit is its large video feature, which advertisers have employed to extend reach of their television spots and add a layer of social interaction. The ads mimic a Facebook post, and allow users to share, like, or comment.
Since ClickZ spotted the logout ad on Friday afternoon, the post featured in the ad generated more than 2,000 additional likes, around 400 more shares, and more than 300 new comments.
Samsung is also promoting a Times Square based effort ending today on Facebook. A Samsung team camped out at the tourist haven is shooting video of people using the GS III; the video is then displayed on a billboard.
The electronics firm is also pushing the video to Twitter via a Promoted Tweet that includes the same copy seen in the Facebook ad and related post: "The Next Big Thing has arrived! Get a glimpse of the new Galaxy S III."
According to Facebook, the logout ads - seen mainly by people who access the site on public computers such as in libraries - can be targeted by age, gender, and current location.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014