Facebook is changing users' default contact details to Facebook.com email addresses.
Facebook has managed to upset some of its customers yet again by changing all of its users' default email addresses without permission.
Facebook has begun changing all users' default contact details to @Facebook.com email addresses without asking for their permission beforehand, it has been uncovered, a move which has sparked a backlash from its social networkers.
"Facebook silently inserted themselves into the path of formerly-direct unencrypted communications from people who want to email me," wrote blogger and Mozilla developer Gervase Markham, who was one of the first to discover the change and blasted the social network on his website. "In other contexts, this is known as a Man in the Middle (MITM) attack. What on earth do they think they are playing at?"
However, Facebook says that it made users aware of the change two months ago, suggesting that the backlash has come about purely because of media coverage.
"As we announced back in April, we've been updating addresses on Facebook to make them consistent across our site," a Facebook spokesperson said." In addition to everyone receiving an address, we're also rolling out a new setting that gives people the choice to decide which addresses they want to show on their timelines.
"Ever since the launch of timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and today we're extending that to other information they post, starting with the Facebook address."
The change hasn't hit all Facebook accounts yet, but it's expected to roll out to all within the next few weeks.
This article was originally published on the Inquirer.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Carly Page joined The INQUIRER as News Editor in April 2012. Before becoming a full-time geek, Carly studied Journalism at the University of Lincoln, and dabbled in the music journalism industry. Carly's main coverage areas include mobile devices, mobile software, telecoms, mobile operators, social networks and anything Breaking Bad related.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.