Home  › Media › Media Planning

U.K. Digital Ad Market to Hit $8.3B in 2012

  |  July 2, 2012   |  Comments

Mobile search is helping to fuel additional spending in digital.

Digital ad spending in the U.K. will reach $8.3 billion this year, according to GroupM. Mobile search is helping to fuel additional spending in digital, suggested the WPP-owned media agency.

Spending in digital is expected to hit $9.4 billion in 2013, an 11 percent increase over this year's projected digital haul. GroupM bases its forecast on data from WPP's global ad and marketing services businesses. The company predicted overall ad spending in the U.K. will reach $20.6 billion this year, noting that the London Olympics there would only generate a "modest hike" of 3.4 percent in U.K. ad spend.

As digital spending rises year-over-year, regional newspaper print ad spend will fall at the same rate. GroupM expects regional newspaper spending in the U.K. market to drop 11 percent from $1.6 billion this year to $1.5 billion in 2013. National papers will see a less-steep decline of 5 percent, said the firm.

GroupM Futures Director Adam Smith suggested smartphone adoption is contributing to digital ad spending growth. "Smartphone proliferation has suddenly made mobile search an urgent priority, while bestowing long-awaited targeting intelligence at scale," he stated in a press release. "Mobile devices are also [fueling] second-screen usage, which is another digital revolution in the making: versatile, universal and ergonomic."

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...
    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...