obama-jobs6

Obama Facebook Ads Promote Jobs Act Message

  |  July 2, 2012   |  Comments

President's campaign carries on jobs theme in Facebook ads and video.

obama-jobs6If it's true that the 2012 presidential election will hinge on the economy and job growth, it's no surprise the Obama campaign is pushing his job creation record in TV and digital ads.

The Obama for America camp has been running Facebook ads targeting voters in swing states such as Florida. The idea is to reinforce the same job creation message the campaign has been running in TV ads targeting swing states.

The Facebook ads encourage people to contact congress in support of President Barack Obama's jobs plan. The ads link to a Facebook page featuring video of the TV spot; that page links to the Jobs Now page on the official site. According to reports, the campaign has run the jobs-related TV ads in nine swing states including Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.

"President Obama proposed the American Jobs Act, but Republicans in Congress have refused to act on many of the common-sense ideas that would help our country continue to recover from the worst economic crisis since the Great Depression," states the campaign site.

The call to action: Call Congress. The page includes the number for the U.S. Capitol Switchboard, and prompts people to "Call Republicans in Congress and ask them to get to work on these proposals." However, unlike many similar campaigns, the landing page doesn't allow people to search for their representatives and doesn't single out names of particular Republicans to call.

The page does include several talking points like "Prevent teachers and first responders from being laid off," and "Expand refinancing for responsible homeowners." Each can be easily tweeted or posted to Facebook.

Go to the @BarackObama page on Twitter and the message is the same: "32 days until recess: It's time for Congress to act." The BarackObama.com home page also stresses the President's vision for the economy.

It’s been a long road for the Jobs Act and the ads supporting it. When Obama introduced the act in September 2011, the Democratic National Committee promoted the jobs plan with splashy expandable video ads.

Earlier this year on early primary voting days the Obama camp stressed the administration's record on job growth in fact-filled ads on New Hampshire, South Carolina, and Florida news sites.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...