obama-jobs6

Obama Facebook Ads Promote Jobs Act Message

  |  July 2, 2012   |  Comments

President's campaign carries on jobs theme in Facebook ads and video.

obama-jobs6If it's true that the 2012 presidential election will hinge on the economy and job growth, it's no surprise the Obama campaign is pushing his job creation record in TV and digital ads.

The Obama for America camp has been running Facebook ads targeting voters in swing states such as Florida. The idea is to reinforce the same job creation message the campaign has been running in TV ads targeting swing states.

The Facebook ads encourage people to contact congress in support of President Barack Obama's jobs plan. The ads link to a Facebook page featuring video of the TV spot; that page links to the Jobs Now page on the official site. According to reports, the campaign has run the jobs-related TV ads in nine swing states including Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.

"President Obama proposed the American Jobs Act, but Republicans in Congress have refused to act on many of the common-sense ideas that would help our country continue to recover from the worst economic crisis since the Great Depression," states the campaign site.

The call to action: Call Congress. The page includes the number for the U.S. Capitol Switchboard, and prompts people to "Call Republicans in Congress and ask them to get to work on these proposals." However, unlike many similar campaigns, the landing page doesn't allow people to search for their representatives and doesn't single out names of particular Republicans to call.

The page does include several talking points like "Prevent teachers and first responders from being laid off," and "Expand refinancing for responsible homeowners." Each can be easily tweeted or posted to Facebook.

Go to the @BarackObama page on Twitter and the message is the same: "32 days until recess: It's time for Congress to act." The BarackObama.com home page also stresses the President's vision for the economy.

It’s been a long road for the Jobs Act and the ads supporting it. When Obama introduced the act in September 2011, the Democratic National Committee promoted the jobs plan with splashy expandable video ads.

Earlier this year on early primary voting days the Obama camp stressed the administration's record on job growth in fact-filled ads on New Hampshire, South Carolina, and Florida news sites.

Tags:

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...