If it's true that the 2012 presidential election will hinge on the economy and job growth, it's no surprise the Obama campaign is pushing his job creation record in TV and digital ads.
The Obama for America camp has been running Facebook ads targeting voters in swing states such as Florida. The idea is to reinforce the same job creation message the campaign has been running in TV ads targeting swing states.
The Facebook ads encourage people to contact congress in support of President Barack Obama's jobs plan. The ads link to a Facebook page featuring video of the TV spot; that page links to the Jobs Now page on the official site. According to reports, the campaign has run the jobs-related TV ads in nine swing states including Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.
"President Obama proposed the American Jobs Act, but Republicans in Congress have refused to act on many of the common-sense ideas that would help our country continue to recover from the worst economic crisis since the Great Depression," states the campaign site.
The call to action: Call Congress. The page includes the number for the U.S. Capitol Switchboard, and prompts people to "Call Republicans in Congress and ask them to get to work on these proposals." However, unlike many similar campaigns, the landing page doesn't allow people to search for their representatives and doesn't single out names of particular Republicans to call.
The page does include several talking points like "Prevent teachers and first responders from being laid off," and "Expand refinancing for responsible homeowners." Each can be easily tweeted or posted to Facebook.
Go to the @BarackObama page on Twitter and the message is the same: "32 days until recess: It's time for Congress to act." The BarackObama.com home page also stresses the President's vision for the economy.
It’s been a long road for the Jobs Act and the ads supporting it. When Obama introduced the act in September 2011, the Democratic National Committee promoted the jobs plan with splashy expandable video ads.
Earlier this year on early primary voting days the Obama camp stressed the administration's record on job growth in fact-filled ads on New Hampshire, South Carolina, and Florida news sites.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014