Women Flock to Tumblr and Groupon in Europe
Nearly 70 percent of Tumblr visitors in Europe were women in May.
Nearly 70 percent of Tumblr visitors in Europe were women in May.
Tumblr was one of the most women-oriented web properties in May, according to comScore’s Overview of European Internet usage.
Tumblr held the highest concentration among women who represented 69 percent of all time spent on the social blogging site. Also in the top three: German retail site Otto Gruppe (68.8 percent) and daily deal site Groupon (61.7 percent).
The total Internet audience in Europe consisted of over 48 percent women who accounted for a total of almost 47 percent of time spent online in May. There were 191.5 million females age 15 and older who went online in Europe in May 2012.
ComScore measured share of total time spent by women, total minutes per site and average minutes per visitor, and found they spent 606 million total minutes on Tumblr, or 71 minutes per visitor.
Mail.ru sites grabbed the highest number of total minutes (16.7 billion) and average minutes per visitor (399). These extreme numbers may not be so surprising considering the Mail.ru Group consists of email services and the popular Russian social networking site Odnoklassniki.
European visitors to sites such as Spil Games and Ikea were also mostly women.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleSurvey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...
View articleGrowth of newcomers Pinterest and Google+ show social category is still in flux. Read More...
View articleMeanwhile, Tumblr grew even faster than Twitter and continues to accelerate. Read More...
View article