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State Farm Pushes Firework Safety on Twitter

  |  July 3, 2012   |  Comments

Insurance co and retailers like Glasses.com run July 4 holiday campaigns.

As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.

A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.

And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.

State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.


Daniel Mickens is a ClickZ editorial intern.

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