State Farm Pushes Firework Safety on Twitter

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As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.

As everyone prepares for their 4th of July celebrations, keep in mind some firework safety tips. fireworksafety.com

— State Farm (@StateFarm) July 3, 2012

A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.

Celebrate the #Fourth of July with Glasses.com! Order any glasses & get 40% OFF your lenses w/ code JULY4. twitter.com/glassescom/sta…

— Glasses.com (@glassescom) July 2, 2012

And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.

Help us reach 150k Facebook fans by tomorrow and we'll unlock a special 4th of July sale! We're almost there! birch.ly/Lj8zSs

— birchbox (@birchbox) July 3, 2012

State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.

Last year, $205k was raised for charity with #GoToBat. It's almost time to knock it out of the park again, stay tuned! twitter.com/StateFarm/stat…

— State Farm (@StateFarm) June 26, 2012