Home  › Social › Social Media
fireworks-image

State Farm Pushes Firework Safety on Twitter

  |  July 3, 2012   |  Comments

Insurance co and retailers like Glasses.com run July 4 holiday campaigns.

As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.

A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.

And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.

State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.

ClickZ Live Toronto On the heals of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...