Home  › Social › Social Media
fireworks-image

State Farm Pushes Firework Safety on Twitter

  |  July 3, 2012   |  Comments

Insurance co and retailers like Glasses.com run July 4 holiday campaigns.

As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.

A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.

And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.

State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...