Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.
As everyone prepares for their 4th of July celebrations, keep in mind some firework safety tips. fireworksafety.com— State Farm (@StateFarm) July 3, 2012
A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.
And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.
Help us reach 150k Facebook fans by tomorrow and we'll unlock a special 4th of July sale! We're almost there! birch.ly/Lj8zSs— birchbox (@birchbox) July 3, 2012
State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Daniel Mickens is a ClickZ editorial intern.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.