Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council's site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.
As everyone prepares for their 4th of July celebrations, keep in mind some firework safety tips. fireworksafety.com— State Farm (@StateFarm) July 3, 2012
A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the "July4" code.
And, as brick-and-mortar retailers use Twitter to remind followers that they'll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.
Help us reach 150k Facebook fans by tomorrow and we'll unlock a special 4th of July sale! We're almost there! birch.ly/Lj8zSs— birchbox (@birchbox) July 3, 2012
State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Daniel Mickens is a ClickZ editorial intern.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT