statefarm-gotobat

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

  |  July 9, 2012   |  Comments

Don Julio sponsors a Twitter-centric real-world scavenger hunt.

The official MLB Twitter page posted a tweet this morning challenging fans to participate in a Twitter scavenger hunt. Major League Baseball is offering clues via tweet related to places around Kansas City, where this year's All Star Game will be played at the Royals' home park. The @MLB tweets also feature the #DonJulioAllStar hashtag - a reference to the tequila brand sponsoring the game - open to people 21 and over. The first fan to arrive at the secret destination and repeat the Twitter phrase "Know Your All-Stars" to the authorized representative will be awarded a prize.

The scavenger hunt - kicked off today and ending tomorrow - requires people to follow @MLB, and gives fans the opportunity to win a ticket to tonight's Homerun Derby or two tickets to the MLB All-Star Game Tuesday night.

statefarm-gotobatAnother company looking to spotlight their connection to the All-Star Game is State Farm. With a Promoted Trend on Twitter, the insurance firm is using the #GoToBat hashtag to push its charity campaign of the same name.

By hitting a virtual homerun in a Go To Bat Interactive Game, players earn an entry to win a VIP trip to the World Series. Participants can also score entries through social sharing in the season-long effort. Once per day, players can share one game played through the social share icon. In addition, each person who clicks on the shared link will count as another entry and chance to win. There's also a Go to Bat mobile app.

Ten grand prize winners receive a three day/two night trip to attend a 2012 World Series Championship game with a guest and an $18,000 donation to a charity of their choice.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...