Nielsen said online ad spending rose 35% in the Middle East and Africa.
Online ad spending continued to grow in the first quarter of 2012, with significant rises across all parts of the globe, according to Nielsen's quarterly global AdView Pulse report. In particular, the Middle East and Africa enjoyed 35.2 percent growth, while Latin America saw a 31.8 percent rise compared to the previous year. Europe has also grown by 12.1 percent.
The report also found that although TV continues to attract a large proportion of advertising dollars, Internet advertising has seen the biggest increase with advertisers spending 12.1 percent more in the first quarter of 2012, than they did in Q1 2011.
Radio has also seen an increase in ad spending globally, including a 2.6 percent increase in North America and 2.8 percent in Europe. In emerging markets such as Latin America, and the Middle East and Africa, there was a substantial rise with 18 percent, and 21.1 percent growth respectively.
Conversely, print ad spending in magazines declined since the previous comparable year, specifically in the US. Newspapers however have seen growth with a 3.1 percent increase.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT