Search Engine Watch

Google Allows Users to Make Display Ads Disappear

  |  July 13, 2012   |  Comments

For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network.

To "mute" an ad, users click on a small [x] located in the top right corner. A click on the [x] prompts an "Ad Muted" confirmation, meaning the user will no longer be served ads by Google from that particular campaign.

For advertisers, it doesn't seem like Google has any plans to share the number of times ads have been muted.

Google is first rolling this out with their remarketing ads, which is good news for users who find those ads a little creepy. Google is hoping that the feedback conducted from the initial program will help improve the relevance of ads seen over time.

googlemuteads

This article was originally published on Search Engine Watch.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

A guide to search engine marketing and search engine optimization.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...