Search Engine Watch

Google Allows Users to Make Display Ads Disappear

  |  July 13, 2012   |  Comments

For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network.

To "mute" an ad, users click on a small [x] located in the top right corner. A click on the [x] prompts an "Ad Muted" confirmation, meaning the user will no longer be served ads by Google from that particular campaign.

For advertisers, it doesn't seem like Google has any plans to share the number of times ads have been muted.

Google is first rolling this out with their remarketing ads, which is good news for users who find those ads a little creepy. Google is hoping that the feedback conducted from the initial program will help improve the relevance of ads seen over time.

googlemuteads

This article was originally published on Search Engine Watch.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

A guide to search engine marketing and search engine optimization.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...