Consumers can block retargeted ads from specific campaigns.
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network.
To "mute" an ad, users click on a small [x] located in the top right corner. A click on the [x] prompts an "Ad Muted" confirmation, meaning the user will no longer be served ads by Google from that particular campaign.
For advertisers, it doesn't seem like Google has any plans to share the number of times ads have been muted.
Google is first rolling this out with their remarketing ads, which is good news for users who find those ads a little creepy. Google is hoping that the feedback conducted from the initial program will help improve the relevance of ads seen over time.
This article was originally published on Search Engine Watch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014