SAY Media names new president, PM Digital acquires Zeta Interactive.
SAY media names new president. Time Magazine's Kim Kelleher has been named president of Say Media. Kelleher was named Advertising Age's Publisher of the Year last year and will succeed Troy Young as president. The hiring will be effective September 1, 2012.
PM Digital acquires Zeta Interactive digital business. The digital marketing agency announced its acquisition of the New York-based digital services business Zeta Interactive. The acquisition expands PM Digital's existing capabilities and provides access to search, social, strategy, and analytics as well as branding, creative, and web development.
T3 names Jim Firestone chief strategy officer. T3 has named Jim Firestone to the new role of chief strategy officer to oversee work across the agency's Austin, New York, and San Francisco offices. Firestone joins T3 from GSD&M, where he was most recently VP, experience and insights.
DirectMail.com signs Affinity Center International. The integrated direct marketing solutions company DirectMail.com signs Affinity Center International to a one-year contract. DirectMail.com will aid in the firm's direct marketing efforts to promote and grow its AchieveLinks program.
SessionM announces new hires. The advertising technology company announced the expansion of its management team with the addition of Gerald Hewes as vice president of engineering, Amy Jerusalmi as vice president of client services, and Deborah Powsner as senior director of marketing.
Brite Promotions names VP of business development. The marketing and digital agency that creates solutions for major brands added to its team with the hiring of Jason Blake. Blake was previously vice president of marketing and client partnerships at Shecky's Media.
CampusLive relaunched as Dailybreak. CampusLive has decided to relaunch as Dailybreak. The company received $5 million in funding led by GSV Capital Corp. and appointed John Federman as CEO. Dailybreak hopes to expand to a broader set of demographics with this relaunching.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Daniel Mickens is a ClickZ editorial intern.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT