Home  › Marketing › Strategies
marissamayer

Yahoo Nabs Google Vet Marissa Mayer as CEO

  |  July 16, 2012   |  Comments

The 37-year-old has been at Google for 13 years.

marissamayerIt's a deal virtually no one saw coming: Yahoo has hired Marissa Mayer, one of Google's top executives, as its next president and CEO. It's not everyday someone leaves the employ of Google for Yahoo - especially at the highest level.

The 37-year-old Mayer was the 20th employee hired at Google and most recently served as VP in charge of local, maps and location services. She was the first female engineer at Google and has worked there for the past 13 years.

"I am honored and delighted to lead Yahoo, one of the internet's premier destinations for more than 700 million users. I look forward to working with the company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world," noted Mayer in a prepared statement.

"Yahoo's products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can't wait to get started."

Mayer will become the fifth CEO at Yahoo in as many years, assuming a role that has dogged many well-known executives and put Yahoo in an extended period of uncertainty.

Yahoo's most recent CEO Scott Thompson was forced to resign only four months into the job after an investor informed Yahoo's board of directors that he had lied about his academic credentials. The timing of Mayer's hire could provide Yahoo with a quick and early boost tomorrow when it announces its second-quarter earnings.

Mayer earned a bachelor's degree in symbolic systems and a master's degree in computer science from Stanford University. She also holds patents in artificial intelligence and interface design. Mayer formally begins her tenure at Yahoo tomorrow.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...