Wunderman's Shulman to Replace CEO Scarfi at Organic

  |  July 18, 2012   |  Comments

Shulman has held stints at Wunderman, Digitas, and Ford.

david-shulman-imageOrganic has grabbed Wunderman President David Shulman to become its next CEO. The well-rounded digital agency exec will replace long-time Organic chief Marita Scarfi.

Shulman has been with Wunderman since 2010, and has held stints at Digitas and now-defunct agency Enfatico. Shulman also has client-side experience as brand strategy manager at Ford-owned Jaguar, according to his LinkedIn page.

"David has been on the client side at Ford, the digital side at Digitas, the CRM-focused side at Wunderman...and he's got global experience in that mix," said Organic founder and Omnicom Digital CEO Jonathan Nelson, who described Shulman as "super high energy." Shulman starts with Organic August 1 and will be based in New York.

Scarfi will assist in the transition through mid-August, planning to move on to "to pursue other interests," according to Organic. She has been with Organic since the early days, starting with the digital agency in 1996, when she served as CFO and COO. In 2010, Scarfi was named CEO of Organic, part of Omnicom-owned BBDO Worldwide.

"Of course it's bittersweet to see Marita go," said Nelson. "She's been there for a long time; she's a veteran. There are very few people who can point back to a 15-year career at the same company."

At first, Nelson said he anticipates Shulman doing what most new CEOs do, talking to the team and meeting with clients. He also said he expects Shulman to do lots of globetrotting to meet clients on their turf. "Clients tap Organic to do all kinds of work and global is a component," said Nelson.

Organic clients include Hilton Worldwide, Intel, Pepsi, Procter & Gamble, Intel, and Visa.


Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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