Marketing news roundup: PulsePoint, Nearby Now
AOL Names Jolie Hunt Chief Marketing & Communications Officer. Jolie Hunt has been named to the AOL team. Hunt was previously Senior Vice President, global head of brand and public relations at Thomson Reuters. In this role, Hunt will oversee AOL's global communications strategy, including internal and external communications, social media, corporate social responsibility, cause related initiatives, and corporate events.
Arnold WorldWide Adds to New York Digital Team. The communications company added to its staff with the hiring of Matt Baker as VP, group planning director and director of digital strategy. Baker previously worked at Rapp NY. The company also added Jabari Simmons as director of user experience.
PulsePoint Names Sloan Gaon CEO. The New York City based digital technology company announced the appointment of Sloan Gaon as chief executive officer. Gaon joins the new staff from the online food e-commerce company Dotmenu, where she served as CEO.
New Hires and Re-launch at USA Today's High School Sports Site. The sports media group announced the re-launching and re-branding of its high school sports site, formerly HighSchoolSports.net as USA Today High School Sports. With the re-launch, the group has also announced the new hiring of Ben Sylvan as executive producer and David Weiss as VP of sales. Along with these new hirings come Dick's Sporting Goods, Gatorade, and Under Armour as re-launch partners.
Nearby Now Releases Platform for Local Reviews. The iPhone, Android, and web-based app allows local contractors and technicians to proactively request reviews from their customers while still at work and generate keyword-rich content.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Daniel Mickens is a ClickZ editorial intern.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT