Marketing news roundup: PulsePoint, Nearby Now
AOL Names Jolie Hunt Chief Marketing & Communications Officer. Jolie Hunt has been named to the AOL team. Hunt was previously Senior Vice President, global head of brand and public relations at Thomson Reuters. In this role, Hunt will oversee AOL's global communications strategy, including internal and external communications, social media, corporate social responsibility, cause related initiatives, and corporate events.
Arnold WorldWide Adds to New York Digital Team. The communications company added to its staff with the hiring of Matt Baker as VP, group planning director and director of digital strategy. Baker previously worked at Rapp NY. The company also added Jabari Simmons as director of user experience.
PulsePoint Names Sloan Gaon CEO. The New York City based digital technology company announced the appointment of Sloan Gaon as chief executive officer. Gaon joins the new staff from the online food e-commerce company Dotmenu, where she served as CEO.
New Hires and Re-launch at USA Today's High School Sports Site. The sports media group announced the re-launching and re-branding of its high school sports site, formerly HighSchoolSports.net as USA Today High School Sports. With the re-launch, the group has also announced the new hiring of Ben Sylvan as executive producer and David Weiss as VP of sales. Along with these new hirings come Dick's Sporting Goods, Gatorade, and Under Armour as re-launch partners.
Nearby Now Releases Platform for Local Reviews. The iPhone, Android, and web-based app allows local contractors and technicians to proactively request reviews from their customers while still at work and generate keyword-rich content.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Daniel Mickens is a ClickZ editorial intern.
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014