Home  › Search › Paid Search
facebook-sponsored-results-jasper-techcrunch

Facebook Tests Sponsored Results in Search Bar

  |  July 24, 2012   |  Comments

Facebook’s search box could become home to Sponsored Result.s

facebook-sponsored-results-jasper-techcrunch

Facebook's search box could become home to a new form of advertising known as Sponsored Results.

The ads would appear alongside Facebook's organic results when users conduct searches for specific pages or places (rather than keywords, ala Google AdWords) on the social network. No word yet on if or when the ads will launch to a larger audience.

Testing began last week. Ads will be sold on a cost-per-click basis and will only appear in Facebook's search typeahead, not on a search results page.

TechCrunch was first to report the Sponsored Results test. Facebook later confirmed its existence.

"We are currently testing a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook," according to a Facebook spokesperson. "We try to show people apps and pages they'll be most interested in."

News of the new ads has some speculating whether this will hurt the relevance of Facebook's search results. Others have noted that Facebook search is more targeted toward finding specific people, places, or apps, whereas Google search is more about discovery.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Search Engine Watch

A guide to search engine marketing and search engine optimization.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...