ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and more.
Facebook is under constant pressure to prove it can monetize its platform enough to satisfy investors, and the bulk of that monetization will come by way of advertising. Last week, Facebook reported that 84 percent of its overall revenues come from advertising. As the social media giant strives to develop relevant products for advertisers, large and small brands are exploring new ways to use Facebook to engage consumers, generate leads, and boost sales.
In Facebook Casebook, a free downloadable resource, ClickZ compiled a collection of case studies that exemplify what's worked for marketers - from a sprawling global brand like Domino's to a bootstrapped indie film.
What's Inside ClickZ's Facebook Casebook:
Download Facebook Casebook for free today!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT