Facebook is under constant pressure to prove it can monetize its platform enough to satisfy investors, and the bulk of that monetization will come by way of advertising. Last week, Facebook reported that 84 percent of its overall revenues come from advertising. As the social media giant strives to develop relevant products for advertisers, large and small brands are exploring new ways to use Facebook to engage consumers, generate leads, and boost sales.
In Facebook Casebook, a free downloadable resource, ClickZ compiled a collection of case studies that exemplify what's worked for marketers - from a sprawling global brand like Domino's to a bootstrapped indie film.
What's Inside ClickZ's Facebook Casebook:
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Articles written by ClickZ's news staff.
June 5, 2013
1:00pm ET / 10:00am PT