Home  › Marketing › Strategies
ClickZ News Staff

Facebook Casebook: A Free Facebook Case Study Resource

  |  July 30, 2012   |  Comments

Facebook is under constant pressure to prove it can monetize its platform enough to satisfy investors, and the bulk of that monetization will come by way of advertising. Last week, Facebook reported that 84 percent of its overall revenues come from advertising. As the social media giant strives to develop relevant products for advertisers, large and small brands are exploring new ways to use Facebook to engage consumers, generate leads, and boost sales.

In Facebook Casebook, a free downloadable resource, ClickZ compiled a collection of case studies that exemplify what's worked for marketers - from a sprawling global brand like Domino's to a bootstrapped indie film.

What's Inside ClickZ's Facebook Casebook:

  • Nutella's Facebook Ads Outperformed TV
  • Facebook Pans Out Worldwide for Domino's
  • New Action Buttons Trump Likes For Payvment
  • Social Ads Can Bolster Lead-Gen, Says HubSpot
  • How a $28 Facebook Ad Buy Transformed Orabrush
  • Taco Bell Turns Lawsuit Into Likes
  • Applebee's: Facebook Bested Other Digital Ads
  • How Indie Film "Certifiably Jonathan" Used Facebook Ads for High CTRs
  • How Amway Took Facebook Global
  • CNET's Smart Tactics Produce Social Explosion
  • Sponsored Case Studies from Marin Software

Download Facebook Casebook for free today!

ClickZ Academy e-Learning June Sale ClickZ Academy e-Learning June Sale JUNE SALE! Save 15%*
Save on all e-learning certification courses, including: SEO, Social Media, Online Marketing Foundation, Web Analytics and more. Enter CZAJU at checkout ›
Offer expires June 30. *Discount not applicable on SES Online products.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Articles written by ClickZ's news staff.

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...