Zlango is planning to let brands buy keyword-targeted text images.
Hit AMC show The Walking Dead is using branded text messaging to creep up on its fans. The brand is using Zlango, an image based text-messaging platform for Android. The image-rich app allows Walking Dead fans to personalize their mobile messages with iconic characters, unique expressions, and co-branded designs.
Users can go into Zlango's virtual store and buy small images and icons that display in association with words used in texts. Surfrider Foundation, an ocean protection organization, is also using Zlango, as have other entertainment brands. The company would not name any other brand campaigns that are currently in the works.
With the population of smart phone users growing, Zlango will expand its compatibility to Apple's iPhone. The app will be available to purchase in September.
Zlango is looking to move forward in the next six months to allow advertisers to target brand images to specific keywords. For instance, if someone mentions the word "coffee" in a text, a Starbucks or Dunkin Donuts icon might appear.
Daniel Mickens is a ClickZ editorial intern.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET